Gurukul Global School, located in the peaceful foothills of the Shivaliks, was founded in 2008. It is affiliated with CBSE (Affiliation No. 2630061) and educates about 1500 students aged 3-18 years, from Nursery to Class XII. The school believes in the idea that ‘Each Child is Unique’ and focuses on developing every aspect of each child’s personality.
Results
Business Problem
- Struggled to be on the first page of SERP.
- Need to lower the cost per lead and cost per click.
- Faced challenges due to a highly competitive market.
- Improve visibility and brand awareness with minimal acquisition costs.
Solution
- Conduct website analysis and keyword research to identify top industry keywords.
- Implement on-page SEO changes, including meta tags, XML sitemap, Google Webmaster, analytics setup, and image optimisation etc.
- Manually submit to top search engines, promote articles, blogs etc.
- Post ads, and create business listings, Web 2.0 profiles, and infographics.
- Promote videos and images, share reviews, submit PDFs and PPTs, & analyse competitors.
Benefits & Impact
- Improved website speed enhances performance and customer engagement.
- Faster website speeds reduce load times and increase customer satisfaction.
- Achieved first-page rankings.