Aestus, a family resort situated in the picturesque Kasauli hills, offers a unique blend of natural beauty, adventure, and luxury. Strategically located just an hour from Chandigarh, the resort is a perfect blend of nature, comfort, and hospitality.
Results
Business Problem
- Insufficient content and poor design quality of the website.
- Low brand awareness and limited social media following.
- Lack of lead generation.
- Absence of influencer involvement.
- Difficulty achieving and maintaining top Google rankings and driving organic web traffic.
Solution
- Leveraging micro-local influencers and creating performance videos that helped reduce Customer acquisition Cost (CACs) and scale the campaigns 2x.
- Creative experiment to leverage various trending formats like - Reels and motion graphic video to scale In social media.
- Targeting relevant audiences through several lookalikes of high intent audiences, specific interest, and personalised communication.
- Increase visibility and brand awareness while maintaining a low acquisition cost.
Benefits & Impact
- 2X High quality leads and High Conversion Rate.
- Increased website traffic.
- Ranking on the first page.