OAS empowers homeowners with renewable energy & exceptional service(solar panels, HVAC). Tesla Certified Installer & “Dealer of the Year Climate”(2018, 2019) solidify their leadership. They focus entire process of installing solar panels and heating/cooling systems for their homes.
Results
Business Problem
- Previously, lead generating process generated unqualified leads, impacting conversion rates.
- Website content misaligns with brand identity and lacks strategic direction, creating a disjointed user experience.
- Prior Social Media strategy lacked engagement, impacting brand visibility.
- Absence of a data tracking framework impeded the ability to measure website performance.
- Unoptimised social media eats into the marketing budget.
Solution
- Implement lead nurturing to attract homeowners interested in solar solutions, generating highquality inquiries and leverage Meta Ads for strategic audience reach, boosting brand awareness.
- Utilised targeted email marketing campaigns to nurture qualified leads and improve conversion rates.
- Track website traffic and leads to refine their strategy, maximising conversions for solar installations.
- SMS marketing for targeted promotions and customer engagement, driving traffic.
Benefits & Impact
- Great quality leads and high conversion rate.
- The click-through rate improved.
- The cost per lead was reduced.